Toluna Review: Money-maker or Time-Waster? (Updated 2019)

Toluna Review Featured Image


Making money online has interested internet users since the start. 

After all; a little extra cash on the side is always good!

One of the first ways to make money online was online surveys. You filled out surveys on various topics, reviewed products, etc. and got paid for it.

However, people didn’t have a choice in the type of survey they took; which posed a problem. Countless people longed for interesting surveys, that also enabled them to make some money.

This is where sites like Toluna came in. They provided surveyor-specific topics, improving the survey experience and ultimately making the data more accurate. 

Toluna Logo

How does Toluna help?

Toluna is a survey site that aims to help both individuals and companies.

It gives people an opportunity to make extra cash on the side by taking surveys and/or reviewing places and products. 

For companies, it acts as a market research platform where they can put their surveys for people to fill. It’s a fast and cheap way to perform accurate market research and gain valuable consumer insight. 

Being free, Toluna is a two-way profiting solution.

What is Toluna?

It is an online company that develops online surveys for people, agencies, and advertisers. 

It was founded in 2000, just after the internet spread, by Frédéric-Charles Petit, who is currently the company’s CEO.

Toluna has a huge community of 24+ million people, in 68+ countries.

As of 2019, Toluna has offices in 18 countries, across 3 continents. Moreover, they have over 4 million panelists in 40+ countries.

What does Toluna mean?

The name ‘Toluna’ means ‘Thanks’.

Each letter describes a way you can help the people around you. Likewise, the company’s goal is to give surveys to people and ‘thank’ them with payment, and other rewards. 

Getting started with Toluna

How does Toluna work? 

Toluna has two main objectives. 

One is to help companies automate their research methods, and reduce feedback & insight time. This helps get accurate information from consumers.

Second is to provide people with a platform where they can voice their opinions, share their experiences, review and test products and places. 

How easy is it to use Toluna?

Using Toluna is simple. It allows you to browse through all the content, reward programs, etc. You can do this before you make an account.

Their ‘Help’ and ‘FAQ’s’ page has all the information you’ll need and answers all the questions related to the survey processes, reward system, sweepstakes, etc.

The surveys are very people-centric. No one has to fill surveys they don’t want to. If you want to give your opinion or review something, you can choose it, write your review and post it. 

You can contact support for any information you don’t find on their site (which is unlikely).

Toluna Influencers

Signing up

Registering is easy and takes no more than 5 minutes:

  • Go to Toluna’s website or download the iOS/Google Play app
  • Click on the sign-up button
  • Enter your personal information, username, email, and password
  • Click the ‘Sign up’ button
  • When you’re done, you’ll be rewarded 500 points and allowed to choose your survey categories!
Toluna Sign Up

Way to earn

Toluna works on a points system. The more points you earn, the more you can redeem.

There are two ways to earn points. 

Profile surveys

Profile surveys provide more information to Toluna about who you are, what you like, etc. They allow Toluna to evaluate your profile and show you relevant surveys.

They also check what device you use, which areas you stay in, etc. All this information helps in targeting surveys to you. Each profile survey provides only 100 points but increases the chances of earning through longer surveys. 

Longer surveys

Longer surveys are made by companies looking to do some market research.  You can choose from a variety of categories that you like from the ‘survey center’ page. 

Each category has several surveys with their own topics. They show you how much time you should spend on completing the survey and how many points you can earn with it. These surveys typically take you to a third-party website.

What we like about Toluna is that you are constantly informed when new surveys show up in your preferred categories. Coupled with your profile surveys, this helps Toluna provide further targeted surveys.

This reduces your chances of being disqualified from a survey. If you don’t meet the requirements set by the surveying party, you will be disqualified. 

However, Toluna’s system is designed so you can know beforehand whether you qualify or not. At most, you will be disqualified when you start to answer questions so your time isn’t wasted.

You can also take part in sponsored polls where you get a small number of points for answering a simple poll. 

Ways to redeem with Toluna

Toluna’s point system is designed to satisfy users. For example, knowing you’re getting 1,000 points rather than $0.33 is more motivating. This tends to make members work more, thus increasing satisfaction. 

However, redeeming your points might be disappointing, mostly because the conversion rate is low compared to the time you put in. 

How does Toluna pay you?

Toluna offers rewards on the reward center, which you can browse through at any time. These include various gift cards and discounts on other sites. 

However, the rewards start with a 30,000 points tag. Since 3,000 points equal $1, this means that the minimum you need to earn in order to cash-out is $10.

The amount of money you can earn per hour varies but people have earned anywhere from $0.5 to $2 per hour. 

Secondly, you can enter the sweepstakes contest that’s held every month. You need 500 points to enter and the cash prize is up to $4,500. If you put in 1,000 points, you may even win an LED TV. 

What is Toluna Gifties?

Gifties are virtual gifts that you can buy for yourself or others. The gifties include a variety of items and costs between 50 and 500 points.

These virtual gifts are turned into real gifts if you win the draw. The winners are chosen at random and the more gifties you have, the greater the chance of winning. 

Does Toluna pay cash?

Toluna doesn’t pay cash directly. However, you have the option to cash out using PayPal or even a physical check. For this, you need to be in a country with a Toluna office. 

It’s ill-advised to take a cash-out because PayPal costs more points compared to the rewards. For a $10 PayPal cash-out, you need to spend 45,000 points. Since earning points is already hard, it’s best to go for the rewards. 

What is a Toluna Influencer?

Toluna Influencers are people like you and us who review things and answer surveys. These people share their opinions and have the chance to be heard.

An influencer’s opinion is shared with the product or place under review. This can help improve the product or place. In essence, you act as a critic.

If you receive good feedback and response to your opinion, you get paid accordingly. 

​​​​Pros and Cons


  • User-Friendly UI: The website and app are efficient and user-friendly. It’s easy to navigate and provides several options. For example, the ability to upload content on your posts helps you seem more authoritative. 
  • Transparency: Toluna provides every bit of information on their ‘Help’ and ‘FAQ’ page. It contains everything from best practices to navigational help. The transparency ensures you know everything there is to know about Toluna’s processes. 
  • Product Test Ownership: If you are eligible to test a product, you get to keep it once it reaches you. All you need to do is provide insightful feedback.
  • Detailed App: A lot of survey sites don’t have an app. However, Toluna’s detailed and optimized app is designed to help you with every step.


  • Low Return: Toluna has a lower return per hour spent on surveying.
  • Limited Gifties: You can’t send a giftie to someone in another country. This is because Toluna would have to send the real version of the gift. That would entail shipping costs, import duties, etc.
  • Point Expiry: If you read their FAQ section, you’ll find that your points expire after 16 months. This forces your hand if you have points below the redeemable limit. 
  • Time Consuming: The surveys tend to take longer than usual. However, the real problem is that you need to spend longer to earn a redeemable amount. On average, it would take you 15- 20 hours to reach the limit.

Frequently Ask Questions about Toluna

Who is Toluna for?

Toluna is for anyone. As long as you are over the minimum required age of 18, you can join. So, rather than wasting time on social media, you can fill out surveys. Earn a little money and provide companies with insights that help them make better products.

Can you make money from Toluna?

You can definitely make money with Toluna. Payment is guaranteed if you reach the cash-out limit. But the problem is the time and effort it takes to reach that limit. Using PayPal or physical check to cash out costs more points, but you can do it if you need the money.  Using the points to get rewards, vouchers, or gift cards is a much better option. And if you manage to win the sweepstakes, you make thousands of dollars in an instant. 

Is Toluna Worth it?

According to us, it may just be. However, considering that most people average out at almost $1 per hour, it’s slow. Most people consider $1 per hour a deal-breaker. Other survey sites tend to pay as much as $0.5 dollars per 10-minute survey. That amounts to $3 per hour.  So compared to others, Toluna isn’t worth the time. Although, you are guaranteed to be paid which is where other sites usually lack. 

Is Toluna Legit?

Yes, Toluna is legit. Toluna is one of the oldest survey sites on the internet. Over the years, it has gained a great reputation. That’s why their community has grown to around 25 million members, as of 2019. 

What do their users think?

Mostly, people have had good experiences with the site. The bad reviews usually complain about low payouts. 

Considering everything, Toluna averages around a 4/5 rating on Trustpilot

Mostly, there are good reviews, with people liking the easy user interface, optimized platform, and guaranteed payouts

Trustpilot Review

However, there are also bad reviews with complaints about being unable to register, being sent illegible survey offers, and late payments. 

If you observe closely, you’ll notice a pattern among all bad reviewers. It shows that they haven’t read the FAQ’s, or the ‘Help’ and Terms & Conditions page. 

Toluna has replied to each bad review, explaining their rules and regulations. This shows their drive to satisfy customers.

Trustpilot Review

Wrapping up our review of Toluna

Earning money from surveys can be hard and tedious. Earning on Toluna is even harder.

Still, if you’re someone who values security over time, you should try them out. While we believe doing surveys on Toluna may be fun and engaging – in the end, time’s always more valuable. 

Review Date
Reviewed Item
Author Rating

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top