In the digital-first work, the existence of a well-thought-out website can boost your business substantially. However, to get that increase in traffic, the website must be user-friendly and easy on the eyes. That is where UX or user experience comes into play. Your site’s UX is what determines how an audience interacts with it. If you have a user-friendly UX, then you can expect more traffic and better conversion. However, to develop a good user experience, you need to use a reliable UX testing platform. Our Whatusersdo review will look at one such platform.
Whatusersdo is a UX testing platform that allows individuals or businesses to collect information about how a user interacts with their website’s virtual experience. The platform offers different tiers of pricing depending on your needs. If you want to try the product sign up for a free trial. If you’d like to learn more, we’ve reviewed some of their more useful features.
Features of Whatusersdo
Whatusersdo offers a wide range of features that makes it appealing to digital professionals. Additionally, it provides people with the opportunity to earn some while testing the website for others.
Founded in 2008, Whatusersdo was subsequently acquired by UserZoom. The impressive list of Fortune 100 companies that UserZoom has as its clients indicates the credibility of Whatusersdo.
Fast-paced design iteration
Now, a UserZoom Company, one of the most appealing features of Whatusersdo is the fast-paced design iteration. The platform advises you to make development and design changes based on feedback over a two-week sprint. You can then remotely listen, watch users react to live sites, apps, prototypes with the aid of a usability test.
After the test is completed, you can gain access to behavioral data such as task completion times, success rates, visual heatmaps, etc. You then analyze the data, share it with stakeholders, and make the changes in the next sprint.
This type of feedback is a huge asset for any designer or product developer. You can use that feedback to make changes in the early developmental stages, as well as for how you are prioritizing features. That’s a huge help for data-driven decision-making.
Quantifying your User Experience
To enhance the data’s consistency, efficiency, and validity, I’d recommend you standardize on a few critical questions. Additionally, you can try other different research methods of Whatusersdo to get the right feedback, since it’s super easy to customize test designs as you go.
The ability to provide a metric measure of a UX is the highlight of Whatusersdo. The platform offers qualitative as well as quantitative data. Some of the quantitative metrics available are the Website Usability Scale (WUS), Net Promoter Score (NPS), etc., to better understand the testers’ digital experience.
UserZoom’s qxScore offers a combination of subjective and objective behaviors such as time on task, success rate, and attitude of users like appearance, etc. The qxScore provides a score out of 100 and aids you in measuring the UX experience.
Another appealing feature is the availability of research experts. They can offer professional opinions, and you can get objective baseline UX performance measures.
Here, you can also see how your website fares against your competitors. The data you get will help you make significant modifications and propel your company forward.
Grow your UX knowledge via UserZoom Academy
The platform also offers a ton of educational content and tools to grow your UX knowledge base. They offer certification courses and workshops to hone your UX knowledge and other skills. The resources include UserZoom Academy and UX library.
Lots of participants for testing
Participant recruiting is another desirable feature of this platform, in that they allow you to recruit your own. You can recruit or invite any number of users you want via social sites, emails, etc at no additional charge
However, you can also take advantage of the 120 million participants that the platform has already recruited. These are not professional testers, they are actual users. They come from diverse backgrounds and can offer some really authentic insights. Most of the testers are required to qualify for a test before they can join the panel to ensure that they are capable of performing the tasks efficiently.
No customer is the same
Another attractive feature is the degree of plan customization offered. The platform acknowledges that different digital teams have varied needs and hence require strategies according to their objectives. Here, the team customizes the plan based on various aspects. Some of the parameters include the volume of UX research daily, the number of target users, the need for international expert research, workshops on UX research, etc.
Whatusersdo has an elaborate pricing plan for users. It offers a free trial and four different paid UserZoom packages. For these, you can either opt for project pricing or annual payments.
The four price tiers include Starter, Repeat, Regular, and Enterprise.
No matter the plans you choose, there are some common features for all. For instance, you get enhanced operational efficiency on UX research. Moreover, you can measure what users do, analyze what they say, and make assessments.
The security level of this platform is excellent. To provide the best possible security, UserZoom offers the following data. It complies with the US-EU Privacy Shield and also has the Privacy Seal of TRUSTe. Furthermore, it has the SOC2 Type 2 certification.
With the aid of the different methods, it is now possible to maximize the true potential of the digital channels of your organization. Moreover, actionable insight is based on analytics and data. Thus, now you don’t have to depend on your gut instinct. You can make rational decisions based on assessment and analysis. Moreover, you can show short video clips to stakeholders for an easy conversation.
Testing via interviews, intercepts, and more
You have various tools available here to research UX. The different types of testing that UserZoom offers are interviews, usability testing, live intercept, surveys, click testing, card sorting, and tree testing. With the information at your disposal from these testers, you can smoothen out the glitches with ease.
However, in Whatusersdo, you can also opt for UserZoom GO. You can opt for the free 14-day trial to see if the platform aligns you with your digital team’s needs. Here, there are three distinct plans – experience, team, and corporate. The price for the Experience plan is $500 per month and is billed annually. This is particularly ideal for small teams that need only key features such as two researcher seats, 40 studies each year, etc.
In the case of the Team package, the cost is $1000 per month with annual billings. Here, you will get three researcher seats, enhanced efficiency on assessment and reporting, 60 studies each year, etc.
The Corporate package is mainly for businesses that prefer customized solutions. For the price, you will have to get in touch with the UserZoom GO team. However, here you will receive ten researcher seats, no limits on studies each year, etc.
However, some highlights are common to all the UserZoom GO plans. These include receiving unlimited testing for free with the users you want, sharing video clips, the ability to conduct both moderated and unmoderated testing, etc.
For recruiting unmoderated participants, you will have to pay $15 for all the packages for a 15-minute study. In the case of moderated participants, the fees vary. For the Experience package, it is $150 for every participant. But, for the Team and Corporate package, the charge is $45 per participant.
Customer reviews of Whatusersdo
When asked to conduct a whatusersdo review, most customers have loads of praise for the platform. They were of the collective opinion that the platform is easy to use and offers an efficient survey system. The opportunity to get real-time customer feedback about their website has greatly helped them to make changes. It has eventually led to the existence of a website with a user-friendly UX.
Moreover, the presence of expert researchers seems to have aided businesses. Also, the participants selected for the testings are capable and offer genuine constructive criticism or praise. The videos sent to the businesses assist them greatly.
Now, the pricing seems to be a point of annoyance among some of Whatusersdo reviews. However, that is to be expected if you want this type of high-quality service. However, most of the complaints come from the participants who argue that they get much fewer payments when compared to other sites. Moreover, the cancellation of fees due to minuscule errors has also caused much uproar.
Pros of Whatusersdo
- Offers user feedback across different demographics
- Can invite your customer base
- Can customize the testing panel
- Availability of research experts
- Offer workshops to expand the UX knowledge of your team
- Can conduct surveys, remote interviews, SEO, etc.
Cons of Whatusersdo
- On the expensive side of the scale
- UI could have been better
- Tests are few and expire fast for participants
- The tiniest mistake could lead to non-payment
Whatusersdo is a one-of-a-kind UX testing platform. It is not unique in terms of the services it offers but rather in the quality. You can set up various filters to test the usability, SEO, and many more aspects of your website. It also gives the chances for people to earn a considerable amount of passive income for testing websites.
With the wealth of information at hand in real-time, you can now make the required changes. It is vital to remember that the better the UX, the more online traffic you will get. This will ultimately reflect in your business sales and ROI.
In essence, Whatusersdo offers you a unique opportunity for your website’s trial test with real-people feedback before you launch it. Moreover, the free trial and different pricing tiers make the product even more appealing.