YouGov Review: Where Opinions Make Money (Updated 2021)


Earning money online is not hard anymore, it just takes longer.

If you’ve been on the internet since the beginning like I have, you’ll know how money-making sites have evolved over the years.

Some remained the same, while others transformed and upgraded with the current trends.

All the paid survey sites on the rise now, have been there since the very beginning. Now, they’re just changing their UI, strategies, and inner workings to better suit the modern market.

In our YouGov review, we’ll look at one of the sites that have been on top throughout. Everyone’s opinion of the site varies, but that’s the case with all paid survey sites.

YouGov Logo

What is YouGov?

YouGov is an online market research and analytics firm. It was founded in May 2000 by Nadhim Zahawi and Stephan Shakespeare in Britain.

Currently, they’re based on every continent except Oceania. With a community of over 5 million people across the globe, YouGov has seen steady growth over the years.

How Does YouGov Help?

YouGov is a site that provides surveys and awards points that can be redeemed.

Think of it as a mediator between firms and consumers. Firms hire YouGov to put their surveys and polls up, for some fast and easy market research.

YouGov members earn points by completing these online surveys while providing the market research needed.

Using this data, YouGov helps organizations make informed decisions based on actionable insights.

How does YouGov make money?

As a market research company, YouGov makes money from the firms and organizations that pay to get their surveys and polls on the site.

Sometimes, firms just come to the site to ‘buy’ existing consumer data.

Who is behind YouGov?

YouGov is the brainchild of two members of the British Conservative Party (Tories).

It’s currently listed on the Alternative Investment Market on the London Stock Exchange. It’s primarily owned by Standard Life Aberdeen and BlackRock.

What Does YouGov Stand for?

YouGov is a play on the words, ‘You Govern’. The company believes in the ‘power of participation’.

The company’s singular goal is to find out our opinions and provide them to companies so they can make better decisions.

How Do YouGov Polls Work?

YouGov polls are mostly online surveys. Once you become a YouGov Panelist, you start taking surveys based on your interests.

Each survey can take from 5 to 20 minutes. That’s not a lot of time. Survey results are published after the polling is complete so that respondents can interact with it.

The questions in the surveys are straightforward and general. The surveys are designed to be neutral so your opinion is clear.

An entire lot of surveys are compiled into one statistical article. If you make the cut, you’re instantly notified with, “You made the news!”

You can then check the results of the poll, and the other respondents.

How to Vote in YouGov Polls?

You can’t vote in the polls, per se. Your vote counts after you fill out an online survey.

After polls end, you can see how your ‘vote’ has been counted.

Downloading the YouGov App

You can access YouGov through your browser, or you can download the app on Google Play and the Apple Store

  • For Android, download it here.
  • For iOS, download it here.

Signing Up for YouGov Surveys

YouGov Sign Up

Signing up for Y​​ouGov is easy. Just follow these steps:

  • Opened the app, go to the ‘Join’ page
  • You can join with either Facebook or your email. If you join with Facebook, your personal information will be received
  • To sign up with your email, enter your email and password and click on ‘Join with Email’
  • Confirm your email

When you’re done, you’ll get a sign-up bonus and then you’re good to go!

Ways to earn with YouGov

There are two main ways to earn on the site, with offers, and referrals.

Taking the surveys YouGov offers

You get rewards for completing surveys. Some areas get more surveys than others so there’s a better chance of earning in those areas.

Once you rack up enough points, you can use those points in exchange for rewards, gift cards, etc.

For example, 35,000 points will get you a $15 Amazon gift card.

The good thing is that upon signing up and completing your profile survey, you get 2,000 points. You also get 100 points when you confirm your email address.

Referring friends to YouGov

You can earn points through referrals. You can send a link of the survey or website to your friends and social media circle.

If they sign up with your referral code and start taking surveys, you will get 4,000 points while your friend(s) will get 2,000 points.

For long-time members, there’s an affiliate program, as well. You can earn up to $3 per lead with it.

Ways to redeem with YouGov

All surveys on YouGov provide points which are then redeemed.

You can redeem these points by getting rewards, or you can simply cash-out.

The cash-out option is only available at 50,000 points and is less valuable, compared to the rewards.

It’s best to redeem your points through rewards, to get the best bang for your buck!


  • Short Surveys: Compared to other survey sites, YouGov has shorter surveys that are more targeted.
  • Free Site: Normally, a paid survey site needs a subscription to access the surveys. YouGov is absolutely free to join and use, and the surveys are available from the get-go.
  • Great Rewards: YouGov provides a wide variety of rewards to choose from such as gift cards. These rewards require no processing fees.
  • Optimized UI: The site and mobile app are optimized and can run on all devices.


  • Lack of Support: The company doesn’t respond to bad reviews and complaints. Support tickets are not entertained for weeks and sometimes months.
  • Specific Surveys: Since surveys are strictly company-based, they’re limited to specific areas. So, if no company wants to survey in your area, you will have no surveys to complete.
  • High Redeem Limit: The cash-out limit is extremely high. It can take you up to 15 hours to reach the withdrawal limit.
  • Lack of Alternate Earning Methods: Currently, there are only two main ways to earn on the site. Compared to other sites that have several ways of earning, this limits YouGov members’ ability to rack up points quickly.

Frequently Ask Questions

How many points do you earn per survey on YouGov?

There is no set number of points you can get. It depends on the length and complexity of the survey.

Some surveys will only give 500 points while others may give up to 2,000 points.

How long does YouGov take to pay?

Usually, it takes around a week to confirm and dispatch your rewards if you up for gift cards.

However, if you wish to cash-out through PayPal or check, it may take up to 2 weeks due to added security measures.

You should keep in mind that check services may not be available in all areas.

Who is YouGov for?

YouGov is for people who wish to give their opinions and get paid in the process.

The minimum age to join the site is 18, but is lower in some countries (16 in the UK, 18 in the USA).

Spending time surfing through the internet may seem fun but that’s not really helping you. Market research portals like this provide a better way to spend your time.

Is YouGov legitimate or a scam?

The answer to this question is relative. For me, YouGov is definitely legit. It’s been on the web for a long time. The community has grown a lot. Thousands of people have been paid hundreds of dollars.

However, everyone’s experience is different. Some people have had bad experiences with a YouGov survey. That’s why it has a rating of 2/5 on Trustpilot.

Trustpilot Review

All the good reviews mostly talk about how easy it is to earn on the site. Most people praise the survey system.

Trustpilot Review

Alternatively, a lot of people have complained about not getting surveys while others complain about being underpaid.

Check the terms and conditions

The reason people don’t get surveys is that they’re probably in a geographically limited area, while the payment system is clearly predefined.

The terms and conditions clearly address all these complaints but people often refuse to go through them.

YouGov Terms and Conditions

Wrapping up our YouGov review

Earning extra money online is not easy. We all know that. Everyone’s time is precious and it’s hard to decide where to spend our time for the best returns.

While YouGov may not be the ultimate earning tool, it is a guaranteed one.

YouGov has its flaws but it also has advantages. In the end, it’s all about your preference and how you wish to spend your time.

Leave a Comment