YouGov Review: Where Opinions Make Money (Updated 2022)

Earning money online is not hard anymore, it just takes longer. Online survey sites can be a great opportunity for consumers to earn some extra cash in their spare time. In our YouGov review, we’ll look at one of the best survey sites out there.

YouGov-What the World Thinks


What is YouGov?

YouGov is an international market research company founded in 2000 by Nadhim Zahawi and Stephan Shakespeare in Britain. As a global market research company, YouGov is based on virtually every continent. With a community of over 5 million people across the globe, YouGov has has established itself as a global online community.

How does YouGov work?

The YouGov website is a legitimate survey site that provides an earning opportunity for consumers to complete surveys in exchange for rewards, known as YouGov points. YouGov points can then be exchanged for cash or gift cards. These can include Amazon gift cards, Visa gift cards, or gift cards to your favorite retailers.

Think of it as a mediator between firms and consumers. Firms hire YouGov to put their surveys and polls up, for some fast and easy market research.

YouGov members earn points by completing these online surveys while providing the market research needed. Using this data, YouGov helps organizations make informed decisions based on actionable insights.

How does YouGov make money?

As a market research firm, YouGov earns money from the firms and organizations that pay to get their surveys and polls on the site. Sometimes, firms just come to the site to ‘buy’ existing consumer data.

Who is behind YouGov?

YouGov is the brainchild of two members of the British Conservative Party (Tories).

It’s currently listed on the Alternative Investment Market on the London Stock Exchange. It’s primarily owned by Standard Life Aberdeen and BlackRock.

What Does YouGov Stand for?

YouGov is a play on the words, ‘You Govern’. The company believes in the ‘power of participation’.

The company’s singular goal is to find out consumer opinions and provide them to companies so they can make better decisions.

How Do YouGov Polls Work?

YouGov polls are mostly online surveys. Once you become join the YouGov panel, you start taking relevant surveys based on the demographic information you provided.

Each survey can take from 5 to 20 minutes, which is not a lot of time. Survey results are published after the polling is complete so that respondents can see the poll results for themselves.

The questions in the surveys are straightforward and general. The surveys are designed to be neutral so your opinion is clear. An entire lot of surveys are compiled into one statistical article. If you make the cut, you’re instantly notified with, “You made the news!”

You can then check the results of the poll, and how the other survey panelists answered.

How to Vote in YouGov Polls?

You don’t directly vote in the polls. You complete surveys, which informs the polls.

After polling ends, you can see how your ‘vote’ was counted.

Downloading the YouGov App

You can access YouGov through your browser, or you can download the app on Google Play and the Apple Store.

Signing Up for YouGov Surveys

Join now through email or Facebook

Signing up for Y​​ouGov is easy. Just follow these steps:

  • Open the app, or go to the ‘Join’ page on the YouGov website.
  • You can join with either Facebook or your email address. If you join with Facebook, YouGov will automatically receive your personal data from Facebook.
  • To sign up with your email, enter your email and password and click on ‘Join with Email’
  • Confirm your email address

When you’re done, you’ll get 50 bonus points for signing up. From there, start taking advantage of the earning opportunities YouGov has to offer.

Ways to earn with YouGov

There are two main ways to earn on the site, with offers, and referrals.

Taking the surveys YouGov offers

You get rewards for completing surveys. Some countries and demographic areas receive more surveys than others so there’s a better chance of earning in those areas.

Once you earn enough YouGov points, you can use those points in exchange for rewards, gift cards, etc.

For example, 35,000 points will get you a $15 Amazon gift card.

The good thing is that upon signing up and completing your profile survey, you get 2,000 points. You also get 100 points when you confirm your email address.

Referring friends to YouGov

You can earn points through referrals. You can send a link of the survey or website to your friends and social media circle.

When your friend joins with your referral code and start taking surveys, you will get 4,000 points while your friend(s) will get 2,000 points.

For long-time members, there’s an affiliate program, as well. An experienced affiliate marketer can earn up to $3 per lead.

What is YouGov Pulse?

YouGov Pulse is another app that you can download as an opportunity to earn additional YouGov points. This app tracks your internet usage, and collects information such as:

  • Browsing activity
  • App usage
  • Device and operating system usage

Ways to redeem with YouGov

All surveys on YouGov provide points which you can redeem for cash rewards or gift cards. The cash out option has a relatively high payout threshold, at 50,000 YouGov points. It appears to be best to redeem your points through rewards, to get the best bang for your buck!

YouGov Pros & Cons


  • Short surveys: Compared to other survey sites, YouGov has shorter surveys that are more targeted.
  • Free Site: Normally, a paid survey site needs a subscription to access the surveys. YouGov is absolutely free to join and use. You can register for your first survey you verify your account.
  • Great Rewards: YouGov provides a wide variety of rewards to choose from such as cash and gift cards. These rewards require no processing fees.
  • Optimized User interface: The site and mobile app are optimized and can run on all devices.


  • Lack of Support: The company has a history of bad reviews and complaints. Support tickets are not entertained for weeks and sometimes months. However, it appears that YouGov has recently started to address this concern.
  • Specific Surveys: Since surveys are strictly company-based, they’re limited to specific areas. So, if no company wants to survey in your area, you will have no surveys to complete.
  • High Redeem Limit: The cash-out limit is extremely high. It can take you up to 15 hours to reach the withdrawal limit.

Frequently Asked Questions

How many points do you earn per survey on YouGov?

There is no set number of points you can get. It depends on the length and complexity of the survey. Some surveys will only give 500 points while others may award up to 2,000 points.

How long does YouGov take to pay?

Usually, it takes around a week to confirm and process your rewards if you up for gift cards.

However, if you wish to cash out through PayPal cash or check, it may take up to 2 weeks due to added security measures.

Who is YouGov for?

YouGov is for people who wish to give their opinions and get paid in the process. The minimum age to join the site is 18, but is lower in some countries (16 in the UK, 18 in the USA).

Is YouGov legit?

YouGov is definitely a legit survey website. It’s been on the web for a long time.

YouGov’s global online community has a tremendous presence across the world, especially in the Middle East and in Asia. Because YouGov is a European country, it has more relevance there than in the United States or North America.

Positive review

YouGov has mostly positive reviews. However, some people have complaints. This review complains about the number of surveys. Of course, the companies who hire YouGov to conduct online survey research believe that YouGov provides relevant surveys to the right focus groups.

dissatisfied user

According to the Better Business Bureau website, YouGov America, YouGov’s North America and United States affiliate, has an ‘F’ rating due to the number of complaints. At the time of this writing, a cursory review of the most recent complaints found that:

  • The vast majority of complaints were due to the timeliness of payments.
  • Most complaints were either resolved to the customer’s satisfaction. This usually resulted from escalating the concern to a manager, or an explanation of the terms and conditions.

Check the terms and conditions

The reason people don’t get surveys is that they’re probably in a geographically limited area, while the payment system is clearly predefined. The terms and conditions clearly address all these complaints but people often refuse to go through them.

Yougov Terms & conditions

Wrapping up our YouGov review

Earning extra money online is not easy. We all know that. Everyone’s time is precious and it’s hard to decide where to spend our time for the best returns.

While YouGov may not be the ultimate earning tool, it is a guaranteed and legit site.

YouGov has its flaws but it also has advantages. In the end, it’s all about your preference and how you wish to spend your time.

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